Gears Movie Retooled Budget

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There is a basic principle that distinguishes a hot medium like radio from a cool one like the telephone, or a hot medium like the movie from a cool one like TV. A hot medium is one that extends one single sense in “high definition.” High definition is the state of being well filled with data. A photograph is, visually, “high definition.” A cartoon is “low definition,” simply because very little visual information is provided. Telephone is a cool medium, or one of low definition, because the ear is given a meager amount of information. And speech is a cool medium of low definition, because so little is given and so much has to be filled in by the listener. On the other hand, hot media do not leave so much to be filled in or completed by the audience. Hot media are, therefore, low in participation, and cool media are high in participation or completion by the audience. Naturally, therefore, a hot medium like radio has very different effects on the user from a cool medium like the telephone.
—Marshall McLuhan (1911–1980)

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In a play ... a psychological loop is established between performers and audience. Nothing like this can occur in a movie theater. The images on the screen are patterns of light, not living actors. They are not affected by applause or hissing. They will be the same in a packed house or an empty one. And they will be the same every time the movie is shown. This affects the audience. Occasionally, movie audiences applaud or hiss or walk out, but for the most part they are passive. No social bond between the audience and the actors can exist.
—O. B. Hardison (1928–1990)